SpotXchange – Online Video Advertising

Getting Started

Step 1

Video Commercial – Broadband video commercials vary in length from five to 60 seconds. You can create a new video commercial(s) for your online campaign, or repurpose an existing TV spot for use online. Upload your commercial in almost any video format to the SpotXchange network. We automatically transcode your original ad into multiple formats (Windows Media, Flash, QuickTime) and multiple data rates (low, medium, and high).

Banners – load your own rich media banners or use banners dynamically generated by SpotXchange. We support all IAB Standard Banner Sizes.

Step 2

Once your commercials and banners are loaded, you can shop for impression opportunities in the SpotXchange Marketplace. The marketplace displays real-time ad slot inventory available across our network of publisher Web sites. SpotXchange auctions off these ad impression opportunities in real-time, just as search engines auction off individual key words each time a search query is placed.

Defining your target(s) allows you to exercise precise control over the distribution of your commercials. You can apply the following targeting criteria to precisely focus your campaigns:

• Content category/context (more than 500 segmented categories and subcategories)
• Geography (to the DMA or zip code level)
• Channel
• Sub-channel
• Demographics
• Daypart

Step 3

Once you add a balance to your account, your campaign can be activated. SpotXchange accepts Visa, MasterCard, and American Express. For payment by PayPal, wire, check or to qualify for payment terms, please contact support@spotXchange.com.

Step 4

SpotXchange provides all the ad delivery, tracking and reporting features you need to maximize your campaign's return. You can review your campaign's performance in real-time and adjust creative, change bids, or modify targets on-demand. Best of all, no long term commitments or large impression buys are required on SpotXchange.

All advertisers have access to real-time data reporting. Available data includes:

• Total Impressions
• Charged Impressions (only charged when more than 25 percent of a video ad is viewed)
• Average Cost Per Charged Impression
• Banner Impressions
• Average Cost Per Banner Impression
• Banner Clicks
• Average Throughput of ad (percentage of ad that is viewed)
• Number of ads viewed in their entirety

SpotXchange is the most cost-effective way to reach a large network of available broadband video content because it leverages the targeting and tracking applications that make the Web such a powerful and efficient advertising venue. Equally important, users find the platform as easy to use as pay-per-click search programs, which reduces the time and attention needed to effectively manage your online video ad campaign.

If you need assistance getting your campaign started, please review our FAQ page or contact sales@spotXchange.com.

SpotXchange is a hosted ad management platform that provides targeted ad insertion and scheduling, campaign management and reporting. Sophisticated targeting, auction-based pricing at the impression-level, and a self-service exchange marketplace gives you more control of your online video commercial campaigns and stronger ROI from every ad dollar.

Key features:

• Auction-based pricing at the impression-level establishes the true market value of every impression, ensuring you never pay more than a targeted impression is worth to you.
• Targeting criteria includes content category/context, geography (to the DMA or zip code level), channel, sub-channel, demographics and daypart.
• Self-service, browser-based tools allow you to manage your campaign in real-time, any time, from any PC—launch, optimize, end and edit your campaigns on your terms.
• Load once, stream everywhere. SpotXchange transcodes your commercial into the type of streaming format different Web properties demand, supporting all user operating systems, media players and broadband connection speeds.
• No long-term commitments, no minimum buys. Pay as you go, just like the best PPC search engine marketing platforms.
• Supports all IAB standard synchronized banners/ad units.
• Leverages Limelight Networks' best-in-class content delivery network for a reliable, seamless user experience.
• All publisher properties are reviewed by a quality assurance team to verify that their site's profile in the SpotXchange system conforms to their actual site content, minimizing the possibility that your ads could be served alongside inappropriate content.

The SpotXchange platform aggregates diverse, fragmented audiences spread across countless Web sites that publish video content. The platform's tremendous reach empowers advertisers to access a critical mass of Web users without individually negotiating ad buys with dozens of sites, making it the most cost effective solution for achieving a variety of online advertising objectives.

Agencies

• Access a large, aggregated network of high quality ad inventory without wasting time and resources.
• Manage and optimize all your campaigns from a single interface, all in real-time.
• Test creative before committing to longer term contracts on other online networks or TV.

Local Businesses

• Easily deliver your message to any city, town or zip code.
• A competitive bidding marketplace gives small businesses the same opportunities to buy ad slots as national advertisers.
• Great for any retail or service-related small business that wants to reach a highly targeted geography at minimal cost.

Politicians

• Customize and deliver your message to your local constituency.
• Pair with your other online initiatives to raise money or gather e-mail addresses to increase your connectedness to your supporters.

National Brands

• Advertising through SpotXchange marries the drama and emotion of TV advertising with the targeting, interactivity and accountability of Internet marketing.
• Efficiently place your brand among your segmented demographic, region or site in the SpotXchange network.
• Test ad response and effectiveness before committing to large impression buys elsewhere.

Events/Entertainment

• Target any geographic region at any time to promote a time-sensitive event in that region (hockey game on OLN at 8 p.m. EST).

Public Service Announcements (PSAs)

• Reach your desired demographic and region with a targeted message (Amber Alerts, weather alerts, etc.).

How SpotXchange works

SpotXchange advertisers can launch their campaigns within minutes of signing up. The system's administration and reporting tools are familiar to anyone experienced with PPC search engine marketing. As an advertiser, you specify in advance where, when and to whom you want to show your online video commercial based on contextual, geographic or demographic targets. Then you specify how much you are willing to pay for that impression. That value is your bid. Each time a SpotXchange publisher queries our platform for an ad your bid amount is compared to all other bid amounts for the same publisher target. Higher bids are given priority placement over lower bids.

To begin, create an advertiser account here. You can upload your commercial, target your campaign and optimize your bids before placing a balance in your advertiser account, so there's no cost to test-drive the SpotXchange platform.

Create Your Account